06. CHANGE THE NARRATIVE
Collaboration with Eden Malik‘Change The Narrative’ is a branding and advertising project for charity Key4Life as part of the 2021 D&AD New Blood briefs, which aimed to create an interesting and unique response to the rise in knife crime. Our campaign involves a ‘tabloid take-over’, remaking the newspapers and spraying over them, providing an invitation to change the narrative from what the tabloids currently provide.
FEBRUARY – APRIL 2021
EDITORIAL, DIGITAL, ANIMATION & PHYSICAL
580x370mm, printed on newspaper